#035 Starting a candle brand, making YouTube content & Books | Phil Petry | Edward White | Audio Thoughts

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In this episode, I speak to Phil Petry who is an entrepreneur who has started an upcycled gin bottle candle brand in Germany. The area’s that we cover in this episode include:

  • Building our candle brands
  • Market research
  • Guerrilla marketing
  • Buying persona’s
  • Doing meaningful work


Connect with: Phil Petry

The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich – Tim Ferris

GINsouls Candles

Design Bubbles

Rule of three – Packaging

E-Myth Revisited – Michael E. Gerber

Guerilla Marketing

Jo Malone

The Choice Factory – Richard Shotton

Beloit Spotify Playlists

Listen to the episode on Apple PodcastsSpotifyGoogle Podcasts.

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