Listen to the episode on Apple Podcasts, Spotify.
In this episode, I speak to Phil Petry who is an entrepreneur who has started an upcycled gin bottle candle brand in Germany. The area’s that we cover in this episode include:
- Building our candle brands
- Market research
- Guerrilla marketing
- Buying persona’s
- Doing meaningful work
SELECTED LINKS FROM THE EPISODE
Connect with: Phil Petry
The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich – Tim Ferris
E-Myth Revisited – Michael E. Gerber
The Choice Factory – Richard Shotton
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts.